Which leads us to now. A lot of the other schools were unhappy about the deal. Texas A&M is upset about the deal & is leaving. Texas A&M is trying to get into the SEC, and it looks like the SEC wants them. This deal would weakening the BIG 12 and might cost them some TV money, which is where most of the money used to appease Texas came from. It seems that the BIG 12 needs to find a new 10th member. Assuming that Texas lets them expand. And it is Texas' power & money that has driven Texas A&M to try and leave. So what should the BIG 12 do ?
The BIG 12 needs to expel Texas or at least give them an ultimatum. Texas is the problem. Texas first held the BIG 12 hostage by threatening to leave & take half the conference with it. It then repaid both the schools who would have went and the schools that would have stayed by demanding more money and costing them money. They took a larger share of money. The Longhorn Network gives Texas even more money. Texas blocked the formation of a BIG 12 network costing the other schools money. Texas opposing new members, Texas doesn't want to share with new members. And a title game has also cost, Texas doesn't want a title game, has cost the other schools money. Finally the other schools are now jealous of Texas' money & power. If the BIG 12 doesn't expel Texas, it should at least force Texas to make concessions & allow new members. I know that Texas has a lot of money and power, but it is better to kick them out than it is for them to leave and go independent when they are ready. If the BIG 12 doesn't anything it will die. There is of more conference realignment and there is no reason for the other members to be loyal to the BIG 12. Except for the huge buyout. But schools will get around that.
Besides expelling or force concessions from Texas, the BIG 12 needs to do a few other things. Here is a list.
- The BIG 12 needs to end it's relationship with ESPN. ESPN is the backer of the Longhorn Network & has a deal with the SEC. ESPN seem have a interest in A&M going to the SEC. It woulds make the SEC more valuable & weaken the BIG 12 value. The BIG 12 main TV deal is with Fox.
- Assuming Texas is gone decide if it is gone to try to expand. Once upon a time there was a BIG 8 conference before it merged with the old Southwestern conference and became the BIG 12.
- If they decide to expand go the at least 12 schools. Remember Title games mean more money.
- Form a TV network, but be smart. The Longhorn Network has almost no viewers and only a few TV systems are even showing it. Of course Texas has already received a lot of money but the BIG 12 doesn't want to end up as the Mountain West who has a network few people watch.
http://sportsillustrated.cnn.com/2011/football/ncaa/08/27/texas.am.big12.sec.ap/index.html?eref=twitter_feed
http://blogs.houstonpress.com/hairballs/2011/08/the_longhorn_network_launches.php